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Categories
LinkedIn

LinkedIn Creator Profile

Have you considered switching your profile on LinkedIn to LinkedIn Creator Profile?

LinkedIn Updates

I was speaking at a networking event this morning and suggested to attendees to improve their profiles on LinkedIn

a) The claimed their URL’s

b) They updated their headlines to include their Keywords

c) They switched profiles to LinkedIn Creator Mode

LinkedIn Creator Mode – difference

With a LinkedIn Creator profile you get access to the creator tools. These include:

LinkedIn Creator Profile
  • Being able to add a short video to your LinkedIn Profile
  • The addition of tags to tell people the subjects you talk about.
  • The ability to display your weblink in your profile box
  • Displaying the actual number of followers you have rather than just 500+ connections.

Give it a try!

The easiest way to switch to Creator Profile is via the LinkedIn app. Once you have switched you will find it easy to edit on desktop. Or a computer. But setting up is easiest on the app.

LinkedIn Creator Profile, open app

Open the app on your mobile and click on your profile picture in the top left hand corner.

Then click on view profile.

Edit LinkedIn Profile
LinkedIn, View Profile
LinkedIn Profile, Resources

Scroll down to Resources section. This is where you can convert your profile to creator mode.

You will then be able to edit your account, add in the addition information you would like to share.

And of course create that 30 second video!

Creator Mode

Once you have done this you will get access to new insights too.

Have a go, and if you get stuck feel free to contact me. Please feel free to connect with me on LinkedIn.

Categories
Facebook

Split Testing Facebook Posts

Have you noticed that split testing Facebook posts has been rolled out? Sneakily added to our post creation tools in publishing tools or on Business Suite.

And it’s great!

I’m not talking about ads here, this is on your organic (free) posts.

Split Testing Organic Posts – What does this mean?

Basically you are going to be able to post up to 4 (I’d be using all 4 if I were you) versions of the same post. Just make 1 slight change to each. In other words change the text in each post. Or, change the image/media.

What can you learn?

When you have created your 4 posts, Facebook are going to show each version of your post to different groups of people who are following you. Then, Facebook will publish the post with the best reaction, to your page.

You will be able to learn from this. Learn which posts your audiences like the most. Learn which of your posts are most engaging.

You’ll be able to test and iterate!

How to Create Split Testing Posts

Split Testing Facebook Posts

Head to your business page and click on publishing tools in the left hand column.

Then click on create.

Alternatively go to your Business Suite and click create.

Split Testing Facebook Posts, Facebook only

Make sure that you only have the tick in the Facebook box.

At the moment you are not able to split test on Instagram. In other words this post must be for Facebook only.

Create Facebook Post in Publisher

Now create your post.

You can see here I’ve posted about this blog, put the link in to the blog and the feature image is displayed. I’m going to override this image, add a new one, as it is the wording I want to change. And I still want the post to look good in the Newsfeed

Split test organic post on Facebook

Now scroll down and in the middle column ….

You’ll find the half filled wine carafe.

Click on Create A/B Test

Create 4 different versions of your organic facebook post.

Now create your 4 different versions of your Facebook post …

Obviously you have the ability to change every element and make 4 completely different posts. Using different images. Using different wording. But you’re not going to learn from that.

So once done, check your summary page and either schedule or click send!

It’s time to test Split Testing Facebook Posts

Go on, have a go. Look at the analytics and learn from it. What makes your audience tick. What type of post resonates with them?

Imagine what you can learn from this. The possibilities!

If you have any questions please do get in touch and if you aren’t following North East Social Media alread, please do so on Facebook and Instagram.

Categories
Facebook

Facebook Chat on Website

Have you noticed you can now install Facebook Chat on Website? A potential client could now start a conversation with you and the message goes directly in to your inbox.

Facebook Chat on Website – good idea?

So long as you are pretty good at responding to messages (I mean within a 24 hour period) then potentially yes. It could be great! We certainly couldn’t hurt.

However, if it normally takes you more than 24 hours to respond this isn’t the chat facility for you. The message will only appear in your Facebook inbox for 24 hours.

For you, it may be a case, if you wanted to use chat on your website to look to other chat apps.

How to install

It really couldn’t be easier. I am going to show you how easy it is within Facebook for WordPress. And this link will take you to Facebook’s Business Support where you’ll find step by step instructions for other platforms.

Facebook Chat on Website, plugin

To start with head on over to your Facebook Business Inbox and here you will see the chat plugin icon

Check you have the correct domain name and click on the set up button

Facebook Chat on Website, set up

Choose your language, add an additional domains. Just click save and continue as you go.

Now you can either take the code from here and input in to your website. Or better still, do it the easy way!

Facebook Chat on WordPress Website

It really couldn’t be easier. Go to your dashboard, to plugins and add new. Search for Facebook Chat Plugin

Facebook Chat Plugin WordPress

Click Install now and then activate. Once you have activated you will see the Facebook chat header in your left hand menu.

Now click on Facebook Chat to edit the settings. Pick the page you want to connect to your Facebook chat facility.

Now follow the step by step instructions from the set up guide

Facebook Chat box edit design

You can even edit the colour of the chat box so that it is on brand. You can set up automated messages and FAQ’s too if you like. The chances are if you already have automated responses on your Facebook page, these will appear here for you.

Chat Box Live

And that’s it! Your Facebook Chat facility will be live on your website.

Go on, have a play and let me know how you get on! You could always get in touch through the chat box on my website!

Categories
Twitter

Twitter Image Size

Twitter Image Size 2021

In May 2021 the Twitter Image Size was updated. Twitter has been trying out a few changes over the previous months. Now it is being rolled out to all users, both on iOS and Android

Is it important to use the correct image size?

The simple answer to this is yes! It will make your Twitter account look more professional. Similarly, more engaging.

It avoids your image being stretched to “fit the box” on Twitter. You will find that having the correct images size means people will see exactly what you want them to see.

Creating Twitter Images

It’s not just the Twitter Image Size to think about. There are other things to consider when creating your images for Twitter. And for other social media images too.

Firstly, the best thing you can do is use your own images. They are always going to work best. If you do need to use stock photo’s make sure you have the right to use them.

In other words, don’t just go to Google and think because the image is online you can use it! Pick the wrong image and you may be sued!

Have you had a look at pixabay.com ? There are some great free images there.

Twitter Image Sizes

Use a platform like canva.com to resize your images. You’ll find the following sizes:

  • Header 1500 x 500 px
  • Post 1600 x 900 px
  • Ad 1600 x 900 px
  • Profile Picture – minimum 400 x 400 px
  • In stream photo’s 1600 x 1900 px
Twitter Image Size, post 1600 x 900 px
Twitter Image Size, post 1600 x 900 px
Twitter Image Size, Cover Photo
Cover Photo Size 1500 x 500
Twitter In-stream image size 1600 x 1900 px
In-stream image size 1600 x 1900 px

Finally it would be great to connect with you on Twitter. Please do feel free to follow me 🙂 I’m pretty good at following back!

If you would like training on Twitter please get in touch or keep an eye on my Twitter workshop page.

Categories
Instagram

Using Instagram Stories

Using Instagram Stories for Marketing

Are you using Instagram Stories in your marketing mix? You should be! For instance, If your target audience is on Instagram you need to use stories. Furthermore, if you want to be seen by them everyday you need to use Stories.

Why use them?

Using Instagram Stories

Above all, simply for their positioning. When someone uses Instagram, the stories appear right at the top of the account. And stay there. In other words, each time you update your story and it is viewed by your followers, they will see your new story addition.

Select image
Using Instagram Stories, Pug

Stickers

Stickers are extremely versatile. In other words they enable you to add extra context to your Instagram Stories content. To add some fun! To turn a static image in to a moving one!

Best of all, new stickers are continually added to the selection, keep exploring!

To add stickers to your story, once you have picked a photo or video simply tap the Stickers button. (The smiley face in the top right of the screen). Here you will see customizable stickers for

  • weather
  • the current time
  • location
  • arrows
  • gifs
  • and so much more
Stories Stickers

Resizing and moving stickers on Instagram Stories

You can move stickers by dragging them across your screen and resize them by pinching or expanding it with two fingers.

How to add location

To add your location tap the Stickers button and then select the ‘Location’ option.

You will be shown a list with a list of nearby locations and a search bar to help you filter and find the right location.

If you have your own location, add that. Alternatively you can pick the location you most want to be recognised in. Mix it up!

Tongue Out Tuesday

If you would like to get in touch please. And please connect with us on Instagram too.