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Facebook Chat on Website

Have you noticed you can now install Facebook Chat on Website? A potential client could now start a conversation with you and the message goes directly in to your inbox.

Facebook Chat on Website – good idea?

So long as you are pretty good at responding to messages (I mean within a 24 hour period) then potentially yes. It could be great! We certainly couldn’t hurt.

However, if it normally takes you more than 24 hours to respond this isn’t the chat facility for you. The message will only appear in your Facebook inbox for 24 hours.

For you, it may be a case, if you wanted to use chat on your website to look to other chat apps.

How to install

It really couldn’t be easier. I am going to show you how easy it is within Facebook for WordPress. And this link will take you to Facebook’s Business Support where you’ll find step by step instructions for other platforms.

Facebook Chat on Website, plugin

To start with head on over to your Facebook Business Inbox and here you will see the chat plugin icon

Check you have the correct domain name and click on the set up button

Facebook Chat on Website, set up

Choose your language, add an additional domains. Just click save and continue as you go.

Now you can either take the code from here and input in to your website. Or better still, do it the easy way!

Facebook Chat on WordPress Website

It really couldn’t be easier. Go to your dashboard, to plugins and add new. Search for Facebook Chat Plugin

Facebook Chat Plugin WordPress

Click Install now and then activate. Once you have activated you will see the Facebook chat header in your left hand menu.

Now click on Facebook Chat to edit the settings. Pick the page you want to connect to your Facebook chat facility.

Now follow the step by step instructions from the set up guide

Facebook Chat box edit design

You can even edit the colour of the chat box so that it is on brand. You can set up automated messages and FAQ’s too if you like. The chances are if you already have automated responses on your Facebook page, these will appear here for you.

Chat Box Live

And that’s it! Your Facebook Chat facility will be live on your website.

Go on, have a play and let me know how you get on! You could always get in touch through the chat box on my website!

Categories
Facebook LinkedIn

Social Media Plan

Do you have a social media plan? A social media strategy. It’s amazing how many people don’t. Furthermore, how much time people waste staring at their screen wondering what to post. But in the words of Benjamin Franklin ….

“By Failing to prepare, you are preparing to fail.”

How to create a social media plan?

So let’s start by thinking about what should be in your social media plan.

Let’s start with the most important question. Who is your target audience?

Target Audience

You need to establish this, to decide which platform it is you should be using. There’s no point concentrating all your efforts on Facebook marketing, if your audience isn’t there.

So many people will pick a platform, because that is the one they are most comfortable with. However, if your target audience is mainly on LinkedIn and your are marketing on Facebook ….. well we know how that is going to end.

Content

Once you know who you are talking to, you can start to think about what to talk about.

If you are looking for engaging content then you need to think about what type of content your audience are most likely to engage with. What interests them? What do they like? And do you know what? It isn’t necessarily information about your business.

Learn about the Social Media Platforms

Learn how each of the social media platforms you are going to use works best. Which type of content do the users tend to react more positively to?

On Facebook, for example, for most businesses, you’ll find that posting personal content about you will work best. The person behind the business.

This often baffles people, but at the end of the day …. as well we know …

People Buy from People, they Know, Like and Trust

Social Media Plan, Facebook Insights

You can see from the above screen shot that one posts sticks out in reach, far more than the others. And why?

Social Media Plan, Personal Posts

Because it is something personal. It is a post that gives the reader an insight in to my life. The person behind the business.

Now I know, this wouldn’t be the right type of content to use for example on LinkedIn. It’s a bit too personal. So although I might think this is perfect for Facebook – I may think about diarising my working week for my LinkedIn updates.

Maybe on my Company Page on LinkedIn I might alternate posts between industry related articles and my workshops?

Let’s be a bit more Abraham Lincoln…

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”

In the long run, putting that thought in to your social media plan, before you start posting, is going to save you so much time. In other words, creating that plan is going to make your social marketing more efficient and more effective.

Map it out

We use Excel for our strategy / plan. Days of the week along the top – platforms down the left hand side.

In to this you can input which platforms you are posting on on what day. Also, what you are going to post about.

You could use this as a weekly content callendar (or monthly if you prefer). Uses websites like daysoftheyear.com You’ll find some great days of the year, which will trend year in year out, on here. Some of them will be appropriate to your target audience.

Need Help?

If you feel like you need some support please do get in contact – I offer Social Media Content and Strategy training too.

Categories
LinkedIn

Increase LinkedIn Company Followers

How do I Increase my LinkedIn Company followers? This is a question I am so very often asked.

How do I Increase my LinkedIn Company Page Followers?

Well luckily for us LinkedIn have decided to help us increase our LinkedIn Company Page followers, by re-introducing the “invite button”.

Increase LinkedIn Company Followers, Admin
Increase LinkedIn Followers, Click on Admin Tools

Simply go to your business page and click on admin tools. You’ll find the option to “Invite Connections” on the drop down box.

Increase LinkedIn Followers, Invite connections
Increase LinkedIn Followers, Invite Connections

Increase LinkedIn Followers – Should I Invite Everyone to follow my Company Page?

My advice here would be NO – really think about who you want to invite to follow your page. As this is a relatively new feature people will start to go a little click happy as soon as they find it.

People will be inundated with notifications of requests to follow LinkedIn Company Pages. With this in mind I would be a little picky. Go through your connections. Really think about the people who you feel would really benefit from following your company page.

LinkedIn Company Page Invite Restrictions

There are some restrictions – to control the amount of invites being sent out from you. An admin can invite up to 50 of their connections at a session. So this is why I say, really think about who you are inviting.

Also you will find:-

If you have less than 3 connections you wont have the ability to invite connectons

If you have more than 100,000 followers on your page you may not have this option.

Please bare in mind, once invited – that’s it. You will not be able to invite that person again. So if you feel you are being flooded with invitations, hold back. Wait until it all calms down about, then start to invite!

My Invitation to You

Of course, it would be daft of me not to invite you at this point to Follow my Company page on LinkedIn! Please feel free to invite me to follow your pages too.

Follow me on LinkedIn

If you need help with your social media marketing, please remember we offer a management service too.

Categories
LinkedIn

LinkedIn Training North East

LinkedIn Training with North East Social Media

LinkedIn Training with North East Social Media. So, it may be a while since your last LinkedIn Training session.  You may be happily using LinkedIn. Perhaps you are needing a refresher?  But I wonder …… have you checked your settings on LinkedIn recently?

A contact on LinkedIn sent me a very out of character sales type message with a link recently. The following day he messaged me to say that his account had been hacked.  I have responded to his message to tell him how to claim his account back and thought I would share this with you.

LinkedIn Training – Removing Permitted Services

Whether your LinkedIn account has been hacked or not it is still worth visiting your Permitted Services. In other words, this will ensure that you recongise all the apps you have given permission to. Permission to access your LinkedIn account.

What I mean by this is, if you have, for example, downloaded the LinkedIn App for IOS that is absolutely fine. You will see this in your permissions. But sometimes, you will have clicked other links, quite often unknowingly or unwittingly. These will be accessing your accounts too.

My LinkedIn Account has been Hacked

So has your LinkedIn Account has been hacked? Do you just want to check it? Keep your account nice and tidy. Here’s how you do it.

From your personal profile click on settings.

LinkedIn Training with North East Social Media, Settings and Privicay on Linkedin

This will bring you to your settings page, where you are going to chose partners and services –  I like the bit where it tells me I’m the boss of my account.

LinkedIn Training with North East Social Media, LinkedIn Partners and Services

You are now going to click on the Permitted Services area and your list of permitted apps and services will appear.

Permitted Services

Simply click on the remove button to unlink them from your account.  If you are doing this because you have been hacked, go back to the settings and change your password.

Permitted Apps

I hope you have found this information useful – do let me know on Facebook or Twitter and feel free to sign up on my website to receive your free social media tips and updates.

Categories
Facebook

Hashtags on Facebook -Yes or No?

Hashtags on Facebook

Should I be using hashtags on Facebook?

This is a question I am often asked. Are they functional? What is their purpose? Do they really work?

They were first introduced on Facebook in June 2013 when they annouced

“Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion.” – Greg Lindley

But the use of them really didn’t take off. There was a further update in March 2016 when Facebook stated …

Hashtags turn topics and phrases into clickable links in posts on your profile or Page. When people click a hashtag or search for a hashtag, they’ll see a results that contain the hashtag so they can learn more about topics that interest them. – Facebook

And they offered suggestions on how hashtags should be created and used. Still not many, in the large scheme of things, used them.

Some people started to feed their Instagram posts to Facebook with 30 hashtags in, but it didn’t and still doesn’t look right. However you are going to see yet another push from Facebook on hashtag use because ….

Facebook want you to use Hashtags

Therefore you are going to start seeing prompts on your posts. And guess what? By using hashtags you are going to start seeing an increase in your reach.

What’s the purpose of them?

In other words you are simply going to increase the potential reach of your post, raise your audience, reach a new audience. Why wouldn’t you want that?

Using Hashtags on Facebook, blue hashtag
It’s time to start using hashtags on Facebook

Using a hashtag groups a conversation together. So you can imagine Facebook’s next step right? They will start to encourage users to follow hashtags – don’t miss out!

Top Tips

  • Try using some popular hashtags (you can research them for now on Instagram
  • In addition use Trending hashtags – find them on Twitter – Twitter provides the most recent trending topics being talked about right now
  • Don’t use too many hashtags – you don’t want your followers forming negative feelings subliminally towards you! 2 or 3 will do
  • No space – the minute you put a space when typing a word after the # sign it will “break” the hashtag
  • No Punctuation – as above

In conclusion, if you would like any help with your Social Media Marketing, please do make sure you sign up to receive our emails, with dates of our upcoming online Social Media Training workshops.