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Newcastle Social Media Agency

Social Media Agency Newcastle. As a Social Media Agency, we offer both training and management services. Predominantly we teach clients how to manage their own social media accounts in-house. However, some businesses just prefer to outsource their Social Media Management.

Outsourcing Social Media Management

If you are tired of spending countless hours managing your business’s social media accounts, we could manage your accounts for you.

Similarly, are you the type of person who sits at a screen and just can’t think of what to post … could you be doing something better with your time?

Do you find it challenging to keep up with the latest trends and algorithms? If so, outsourcing your social media management to a professional agency could just be the solution you are looking for.

Newcastle Social Media Agency – Outsourcing


At our agency, we offer social media management services that can help you to:

  • increase your online presence, in other words, raise brand awareness
  • engage with your audience
  • grow your business

Our friendly team of experts stays up-to-date with the latest trends and algorithms to ensure that your social media accounts are utilised for success.

Benefits of outsourcing

Here are some benefits of outsourcing your social media management to our agency:

Consistency: Consistency is key when it comes to social media management. We ensure that your accounts are updated regularly and efficiently.

Time Saving: Social media management is a time-consuming task that requires both effort and resources. Outsourcing this task to us will enable you to focus on other important aspects of your business, while we handle your social media accounts.

Professional Expertise: Our team has years of experience in managing social media accounts for businesses. In other words, we each have the knowledge and expertise to:

  • create engaging content
  • run successful ad campaigns
  • engage with your audience.

Furthermore, we regularly create fresh and engaging content that is attractive to your target audience.

Reporting Results: Our agency uses analytics tools to track the performance of your social media accounts. When required we can provide you with regular reports showing how your accounts are performing and where there are areas for improvement.

Cost-Effective: Outsourcing your social media management to our agency is cost-effective. You get access to a team of experts at a fraction of the cost of hiring an in-house team.

Social Media Agency Newcastle – Outsourcing prices


In conclusion, outsourcing your social media management to our agency can help you save time and resources, increase your online presence, and grow your business.

Our packages start from as little as £100 + VAT pcm and you will find a guideline of these prices here.

If you have any questions please do get in touch and make sure you have connected with us on Facebook, Instagram and LinkedIn too.

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LinkedIn

LinkedIn Creator Profile

Have you considered switching your profile on LinkedIn to LinkedIn Creator Profile?

LinkedIn Updates

I was speaking at a networking event this morning and suggested to attendees to improve their profiles on LinkedIn

a) The claimed their URL’s

b) They updated their headlines to include their Keywords

c) They switched profiles to LinkedIn Creator Mode

LinkedIn Creator Mode – difference

With a LinkedIn Creator profile you get access to the creator tools. These include:

LinkedIn Creator Profile
  • Being able to add a short video to your LinkedIn Profile
  • The addition of tags to tell people the subjects you talk about.
  • The ability to display your weblink in your profile box
  • Displaying the actual number of followers you have rather than just 500+ connections.

Give it a try!

The easiest way to switch to Creator Profile is via the LinkedIn app. Once you have switched you will find it easy to edit on desktop. Or a computer. But setting up is easiest on the app.

LinkedIn Creator Profile, open app

Open the app on your mobile and click on your profile picture in the top left hand corner.

Then click on view profile.

Edit LinkedIn Profile
LinkedIn, View Profile
LinkedIn Profile, Resources

Scroll down to Resources section. This is where you can convert your profile to creator mode.

You will then be able to edit your account, add in the addition information you would like to share.

And of course create that 30 second video!

Creator Mode

Once you have done this you will get access to new insights too.

Have a go, and if you get stuck feel free to contact me. Please feel free to connect with me on LinkedIn.

Categories
Facebook

Split Testing Facebook Posts

Have you noticed that split testing Facebook posts has been rolled out? Sneakily added to our post creation tools in publishing tools or on Business Suite.

And it’s great!

I’m not talking about ads here, this is on your organic (free) posts.

Split Testing Organic Posts – What does this mean?

Basically you are going to be able to post up to 4 (I’d be using all 4 if I were you) versions of the same post. Just make 1 slight change to each. In other words change the text in each post. Or, change the image/media.

What can you learn?

When you have created your 4 posts, Facebook are going to show each version of your post to different groups of people who are following you. Then, Facebook will publish the post with the best reaction, to your page.

You will be able to learn from this. Learn which posts your audiences like the most. Learn which of your posts are most engaging.

You’ll be able to test and iterate!

How to Create Split Testing Posts

Split Testing Facebook Posts

Head to your business page and click on publishing tools in the left hand column.

Then click on create.

Alternatively go to your Business Suite and click create.

Split Testing Facebook Posts, Facebook only

Make sure that you only have the tick in the Facebook box.

At the moment you are not able to split test on Instagram. In other words this post must be for Facebook only.

Create Facebook Post in Publisher

Now create your post.

You can see here I’ve posted about this blog, put the link in to the blog and the feature image is displayed. I’m going to override this image, add a new one, as it is the wording I want to change. And I still want the post to look good in the Newsfeed

Split test organic post on Facebook

Now scroll down and in the middle column ….

You’ll find the half filled wine carafe.

Click on Create A/B Test

Create 4 different versions of your organic facebook post.

Now create your 4 different versions of your Facebook post …

Obviously you have the ability to change every element and make 4 completely different posts. Using different images. Using different wording. But you’re not going to learn from that.

So once done, check your summary page and either schedule or click send!

It’s time to test Split Testing Facebook Posts

Go on, have a go. Look at the analytics and learn from it. What makes your audience tick. What type of post resonates with them?

Imagine what you can learn from this. The possibilities!

If you have any questions please do get in touch and if you aren’t following North East Social Media alread, please do so on Facebook and Instagram.

Categories
LinkedIn

Increase LinkedIn Company Followers

How do I Increase my LinkedIn Company followers? This is a question I am so very often asked.

How do I Increase my LinkedIn Company Page Followers?

Well luckily for us LinkedIn have decided to help us increase our LinkedIn Company Page followers, by re-introducing the “invite button”.

Increase LinkedIn Company Followers, Admin
Increase LinkedIn Followers, Click on Admin Tools

Simply go to your business page and click on admin tools. You’ll find the option to “Invite Connections” on the drop down box.

Increase LinkedIn Followers, Invite connections
Increase LinkedIn Followers, Invite Connections

Increase LinkedIn Followers – Should I Invite Everyone to follow my Company Page?

My advice here would be NO – really think about who you want to invite to follow your page. As this is a relatively new feature people will start to go a little click happy as soon as they find it.

People will be inundated with notifications of requests to follow LinkedIn Company Pages. With this in mind I would be a little picky. Go through your connections. Really think about the people who you feel would really benefit from following your company page.

LinkedIn Company Page Invite Restrictions

There are some restrictions – to control the amount of invites being sent out from you. An admin can invite up to 50 of their connections at a session. So this is why I say, really think about who you are inviting.

Also you will find:-

If you have less than 3 connections you wont have the ability to invite connectons

If you have more than 100,000 followers on your page you may not have this option.

Please bare in mind, once invited – that’s it. You will not be able to invite that person again. So if you feel you are being flooded with invitations, hold back. Wait until it all calms down about, then start to invite!

My Invitation to You

Of course, it would be daft of me not to invite you at this point to Follow my Company page on LinkedIn! Please feel free to invite me to follow your pages too.

Follow me on LinkedIn

If you need help with your social media marketing, please remember we offer a management service too.

Categories
LinkedIn

LinkedIn Training North East

LinkedIn Training with North East Social Media

LinkedIn Training with North East Social Media. So, it may be a while since your last LinkedIn Training session.  You may be happily using LinkedIn. Perhaps you are needing a refresher?  But I wonder …… have you checked your settings on LinkedIn recently?

A contact on LinkedIn sent me a very out of character sales type message with a link recently. The following day he messaged me to say that his account had been hacked.  I have responded to his message to tell him how to claim his account back and thought I would share this with you.

LinkedIn Training – Removing Permitted Services

Whether your LinkedIn account has been hacked or not it is still worth visiting your Permitted Services. In other words, this will ensure that you recongise all the apps you have given permission to. Permission to access your LinkedIn account.

What I mean by this is, if you have, for example, downloaded the LinkedIn App for IOS that is absolutely fine. You will see this in your permissions. But sometimes, you will have clicked other links, quite often unknowingly or unwittingly. These will be accessing your accounts too.

My LinkedIn Account has been Hacked

So has your LinkedIn Account has been hacked? Do you just want to check it? Keep your account nice and tidy. Here’s how you do it.

From your personal profile click on settings.

LinkedIn Training with North East Social Media, Settings and Privicay on Linkedin

This will bring you to your settings page, where you are going to chose partners and services –  I like the bit where it tells me I’m the boss of my account.

LinkedIn Training with North East Social Media, LinkedIn Partners and Services

You are now going to click on the Permitted Services area and your list of permitted apps and services will appear.

Permitted Services

Simply click on the remove button to unlink them from your account.  If you are doing this because you have been hacked, go back to the settings and change your password.

Permitted Apps

I hope you have found this information useful – do let me know on Facebook or Twitter and feel free to sign up on my website to receive your free social media tips and updates.