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Selling on Social Media

Are you selling on social media?

If you’re not selling on social media, you’re missing a trick! Social media platforms are a great way to connect with more customers and sell your products.

In this update we will point out the benefits of selling on social media and how to get started. There may be a few handing tips for you if you have an existing social media sales strategy and are looking at ways to improve it.

Selling on Social Media – e-commerce

The traditional way of selling your products online is called e-commerce. This simply means selling your products on your website or in any other way over the internet.

Social e-commerce is now trending. It has become a really popular form of selling. In addition to being able to sell on your own website you can now sell your products on social media like Facebook and Instagram.

Social spending is on the rise, with more and more people buying products through social media.

Benefits of selling on social media

The benefits of using other methods for selling include:

  • Increased exposure for your products or services
  • Increased brand awareness
  • It offers you more opportunities to connect and engage with customers
  • It provides an easier and faster way to sell your products or services

Why sell online?

Did you know that Social e-commerce grows three times the rate of traditional e-commerce.

With millions of users on social media you have the potential to reach a large audience with your products.

Social media provides an opportunity to connect with customers and build relationships. This can help increase customer loyalty and encourage repeat business.

When you sell on social media your products are exposed to a larger audience, which can lead to increased visibility and sales.

Most social media platforms are easy to set up and use, so you can start selling right away.

Selling on social media is generally less expensive than other marketing methods, such as print advertising or TV commercials.

Did you know that 64% of social media users made purchases last year through social shopping?

Get Started

Now that you know the benefits of selling on social media, here’s how to start

The first step is to choose the right platform. Facebook or Instagram, are both great options, but each platform has its own strengths and weaknesses. You may want to cover all angles and set your shop up on both.

Most importantly you should think about your target audience. Which platform are they using most often? Which are they more likely to make a purchase through?


If you are already selling on your website it may be really quite simple for you to set up your social shop on Facebook and Instagram.

Meta partners with the many online shops including:

  • WooCommerce
  • Shopify
  • BigCommerce
  • Magento
  • OpenCart

And others too. By setting your shop up through your Commerce Manager you will be able to integrate it with your website and online shop. As you update your webshop it will sync with your Facebook and Instagram shops.

This article talks you through this integration.

Any questions about setting up your online shop please do get in touch.

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Social Media Marketing

The majority of businesses now understand the need for social media marketing.

Why Social Media Marketing Is So Important

Some people are still sceptical of social media’s importance. But this is mainly because they are looking at it from a personal perspective rather than as a business owner.

Similarly some people believe that social media is a waste of time. They don’t see the value in sharing their thoughts and pictures with the world.

You may have found that in the past social media hasn’t been effective for you. But have you been using it correctly?

Your Potential audience

Social Media Marketing, North East Social Media

Take Instagram for example. Instagram has over 1.386 billion active users. Furthermore it’s not going away anytime soon. If you’re not using social media to grow your business, you’re missing out on a huge opportunity.

Facebook have 2.853 billion active users!

It can be hard to get started and even harder to figure out how to use social media marketing tools like Facebook, Instagram, Twitter and Linkedin effectively.

That’s why it’s important to make sure you and your employees are properly trained when it comes to social media.

Social Media Training For Your Business

Social media users are everywhere. Moreover they’re on every device and in every country. It is the most powerful marketing tool available today for entrepreneurs looking to connect with potential customers or companies trying to engage with their past and current clients.

It might not seem like it, but those cute pictures that you post on Instagram or Facebook will give you a chance to engage with your customers and followers.

Take a look a our Facebook & Instagram  accounts. Meet Xena & Thor our furry employees! The more personal you are on these accounts the more engaging your audience are with your posts. And why post some personal content? Because you are introducing people to the person behind the business.

People Buy From People they Know, Like and Trust


Social Media Training Near Me

North East Social Media can help your business get the most out of popular platforms. We’ll create a custom strategy that fits with your goals and budget so you can see real results in no time. Businesses of all kinds and sizes can grow faster and generate more leads with the right social media strategy.

I have attended 3 online training sessions with Amanda on website CEO, social media and marketing plans. All 3 were excellent! Amanda has a wealth of knowledge and experience and I would highly recommend her.

Angela Rayne – Sunderland Enterprise Park Management

We provide a range of services that will help you get more out of your social media channels. From managing your accounts, content creation and training, we’ll take care of everything for you so you can concentrate on what’s important – your business!

North East Training

We’ve got you covered at North East Social Media. Book a session just for your business. Our 121 sessions are deilvered on Zoom. We log in to your accounts and fix them while teaching you! Nothing set up? Not a problem we can set your accounts up for your while we train you too.

For a 3 hour session we charge £295 + VAT and can create a training plan specifically for you. Everyone learns at a different speed. In different ways and we adapt so it can work for you.

Our 121 sessions can be for your whole team! Or you might want to keep all that knowledge to yourself! The choice is yours.


Using Instagram Stories

Using Instagram Stories for Marketing

Are you using Instagram Stories in your marketing mix? You should be! For instance, If your target audience is on Instagram you need to use stories. Furthermore, if you want to be seen by them everyday you need to use Stories.

Why use them?

Using Instagram Stories

Above all, simply for their positioning. When someone uses Instagram, the stories appear right at the top of the account. And stay there. In other words, each time you update your story and it is viewed by your followers, they will see your new story addition.

Select image
Using Instagram Stories, Pug


Stickers are extremely versatile. In other words they enable you to add extra context to your Instagram Stories content. To add some fun! To turn a static image in to a moving one!

Best of all, new stickers are continually added to the selection, keep exploring!

To add stickers to your story, once you have picked a photo or video simply tap the Stickers button. (The smiley face in the top right of the screen). Here you will see customizable stickers for

  • weather
  • the current time
  • location
  • arrows
  • gifs
  • and so much more
Stories Stickers

Resizing and moving stickers on Instagram Stories

You can move stickers by dragging them across your screen and resize them by pinching or expanding it with two fingers.

How to add location

To add your location tap the Stickers button and then select the ‘Location’ option.

You will be shown a list with a list of nearby locations and a search bar to help you filter and find the right location.

If you have your own location, add that. Alternatively you can pick the location you most want to be recognised in. Mix it up!

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If you would like to get in touch please. And please connect with us on Instagram too.