Split Testing Facebook Posts

Have you noticed that split testing Facebook posts has been rolled out? Sneakily added to our post creation tools in publishing tools or on Business Suite.

And it’s great!

I’m not talking about ads here, this is on your organic (free) posts.

Split Testing Organic Posts – What does this mean?

Basically you are going to be able to post up to 4 (I’d be using all 4 if I were you) versions of the same post. Just make 1 slight change to each. In other words change the text in each post. Or, change the image/media.

What can you learn?

When you have created your 4 posts, Facebook are going to show each version of your post to different groups of people who are following you. Then, Facebook will publish the post with the best reaction, to your page.

You will be able to learn from this. Learn which posts your audiences like the most. Learn which of your posts are most engaging.

You’ll be able to test and iterate!

How to Create Split Testing Posts

Split Testing Facebook Posts

Head to your business page and click on publishing tools in the left hand column.

Then click on create.

Alternatively go to your Business Suite and click create.

Split Testing Facebook Posts, Facebook only

Make sure that you only have the tick in the Facebook box.

At the moment you are not able to split test on Instagram. In other words this post must be for Facebook only.

Create Facebook Post in Publisher

Now create your post.

You can see here I’ve posted about this blog, put the link in to the blog and the feature image is displayed. I’m going to override this image, add a new one, as it is the wording I want to change. And I still want the post to look good in the Newsfeed

Split test organic post on Facebook

Now scroll down and in the middle column ….

You’ll find the half filled wine carafe.

Click on Create A/B Test

Create 4 different versions of your organic facebook post.

Now create your 4 different versions of your Facebook post …

Obviously you have the ability to change every element and make 4 completely different posts. Using different images. Using different wording. But you’re not going to learn from that.

So once done, check your summary page and either schedule or click send!

It’s time to test Split Testing Facebook Posts

Go on, have a go. Look at the analytics and learn from it. What makes your audience tick. What type of post resonates with them?

Imagine what you can learn from this. The possibilities!

If you have any questions please do get in touch and if you aren’t following North East Social Media alread, please do so on Facebook and Instagram.


Remove Spam Review on Facebook

Remove Spam Review on Facebook. Have you ever received a strange review and wanted to remove it?

Quite often I am asked how to remove a review on Facebook so here goes!

Remove Spam Review on Facebook – Report it

Go to the review section of your Facebook Page and go to the review you would like to remove.

Click on the 3 dots on the top right corner of the review

Remove Spam Review on Facebook

And then click on “Find support or report recommendation”

Remove Spam Review on Facebook, Report

You then pick a reason why you are reporting this recommendation. In this case I believe the best option offeres is harassment

Report recommendation on Facebook, Harassment

Then simply click on the option to report the post to Facebook

Report Post

Tick the box to receive updates and submit your report.

Report Review to Facebook

That’s it! Facebook will make a decision as to whether or not the review is to do with the business, and if it isn’t, the review will be deleted.

Leave a review on Facebook 🙂

On the subject of reviews ….. If I have ever trained you and you would like to leave a review on Facebook…. That would be fabulous. If you have any questions please do get in touch.

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Selling on Social Media

Are you selling on social media?

If you’re not selling on social media, you’re missing a trick! Social media platforms are a great way to connect with more customers and sell your products.

In this update we will point out the benefits of selling on social media and how to get started. There may be a few handing tips for you if you have an existing social media sales strategy and are looking at ways to improve it.

Selling on Social Media – e-commerce

The traditional way of selling your products online is called e-commerce. This simply means selling your products on your website or in any other way over the internet.

Social e-commerce is now trending. It has become a really popular form of selling. In addition to being able to sell on your own website you can now sell your products on social media like Facebook and Instagram.

Social spending is on the rise, with more and more people buying products through social media.

Benefits of selling on social media

The benefits of using other methods for selling include:

  • Increased exposure for your products or services
  • Increased brand awareness
  • It offers you more opportunities to connect and engage with customers
  • It provides an easier and faster way to sell your products or services

Why sell online?

Did you know that Social e-commerce grows three times the rate of traditional e-commerce.

With millions of users on social media you have the potential to reach a large audience with your products.

Social media provides an opportunity to connect with customers and build relationships. This can help increase customer loyalty and encourage repeat business.

When you sell on social media your products are exposed to a larger audience, which can lead to increased visibility and sales.

Most social media platforms are easy to set up and use, so you can start selling right away.

Selling on social media is generally less expensive than other marketing methods, such as print advertising or TV commercials.

Did you know that 64% of social media users made purchases last year through social shopping?

Get Started

Now that you know the benefits of selling on social media, here’s how to start

The first step is to choose the right platform. Facebook or Instagram, are both great options, but each platform has its own strengths and weaknesses. You may want to cover all angles and set your shop up on both.

Most importantly you should think about your target audience. Which platform are they using most often? Which are they more likely to make a purchase through?


If you are already selling on your website it may be really quite simple for you to set up your social shop on Facebook and Instagram.

Meta partners with the many online shops including:

  • WooCommerce
  • Shopify
  • BigCommerce
  • Magento
  • OpenCart

And others too. By setting your shop up through your Commerce Manager you will be able to integrate it with your website and online shop. As you update your webshop it will sync with your Facebook and Instagram shops.

This article talks you through this integration.

Any questions about setting up your online shop please do get in touch.

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Social Media Marketing

The majority of businesses now understand the need for social media marketing.

Why Social Media Marketing Is So Important

Some people are still sceptical of social media’s importance. But this is mainly because they are looking at it from a personal perspective rather than as a business owner.

Similarly some people believe that social media is a waste of time. They don’t see the value in sharing their thoughts and pictures with the world.

You may have found that in the past social media hasn’t been effective for you. But have you been using it correctly?

Your Potential audience

Social Media Marketing, North East Social Media

Take Instagram for example. Instagram has over 1.386 billion active users. Furthermore it’s not going away anytime soon. If you’re not using social media to grow your business, you’re missing out on a huge opportunity.

Facebook have 2.853 billion active users!

It can be hard to get started and even harder to figure out how to use social media marketing tools like Facebook, Instagram, Twitter and Linkedin effectively.

That’s why it’s important to make sure you and your employees are properly trained when it comes to social media.

Social Media Training For Your Business

Social media users are everywhere. Moreover they’re on every device and in every country. It is the most powerful marketing tool available today for entrepreneurs looking to connect with potential customers or companies trying to engage with their past and current clients.

It might not seem like it, but those cute pictures that you post on Instagram or Facebook will give you a chance to engage with your customers and followers.

Take a look a our Facebook & Instagram  accounts. Meet Xena & Thor our furry employees! The more personal you are on these accounts the more engaging your audience are with your posts. And why post some personal content? Because you are introducing people to the person behind the business.

People Buy From People they Know, Like and Trust


Social Media Training Near Me

North East Social Media can help your business get the most out of popular platforms. We’ll create a custom strategy that fits with your goals and budget so you can see real results in no time. Businesses of all kinds and sizes can grow faster and generate more leads with the right social media strategy.

I have attended 3 online training sessions with Amanda on website CEO, social media and marketing plans. All 3 were excellent! Amanda has a wealth of knowledge and experience and I would highly recommend her.

Angela Rayne – Sunderland Enterprise Park Management

We provide a range of services that will help you get more out of your social media channels. From managing your accounts, content creation and training, we’ll take care of everything for you so you can concentrate on what’s important – your business!

North East Training

We’ve got you covered at North East Social Media. Book a session just for your business. Our 121 sessions are deilvered on Zoom. We log in to your accounts and fix them while teaching you! Nothing set up? Not a problem we can set your accounts up for your while we train you too.

For a 3 hour session we charge £295 + VAT and can create a training plan specifically for you. Everyone learns at a different speed. In different ways and we adapt so it can work for you.

Our 121 sessions can be for your whole team! Or you might want to keep all that knowledge to yourself! The choice is yours.


Facebook Chat on Website

Have you noticed you can now install Facebook Chat on Website? A potential client could now start a conversation with you and the message goes directly in to your inbox.

Facebook Chat on Website – good idea?

So long as you are pretty good at responding to messages (I mean within a 24 hour period) then potentially yes. It could be great! We certainly couldn’t hurt.

However, if it normally takes you more than 24 hours to respond this isn’t the chat facility for you. The message will only appear in your Facebook inbox for 24 hours.

For you, it may be a case, if you wanted to use chat on your website to look to other chat apps.

How to install

It really couldn’t be easier. I am going to show you how easy it is within Facebook for WordPress. And this link will take you to Facebook’s Business Support where you’ll find step by step instructions for other platforms.

Facebook Chat on Website, plugin

To start with head on over to your Facebook Business Inbox and here you will see the chat plugin icon

Check you have the correct domain name and click on the set up button

Facebook Chat on Website, set up

Choose your language, add an additional domains. Just click save and continue as you go.

Now you can either take the code from here and input in to your website. Or better still, do it the easy way!

Facebook Chat on WordPress Website

It really couldn’t be easier. Go to your dashboard, to plugins and add new. Search for Facebook Chat Plugin

Facebook Chat Plugin WordPress

Click Install now and then activate. Once you have activated you will see the Facebook chat header in your left hand menu.

Now click on Facebook Chat to edit the settings. Pick the page you want to connect to your Facebook chat facility.

Now follow the step by step instructions from the set up guide

Facebook Chat box edit design

You can even edit the colour of the chat box so that it is on brand. You can set up automated messages and FAQ’s too if you like. The chances are if you already have automated responses on your Facebook page, these will appear here for you.

Chat Box Live

And that’s it! Your Facebook Chat facility will be live on your website.

Go on, have a play and let me know how you get on! You could always get in touch through the chat box on my website!