Categories
Social Media Management

Social Media Management Newcastle

Social Media Management Newcastle

Social Media Management is a service we have been providing in Newcastle for 10 years.

I have always maintained that Social Media Management is more effective when managed in-house. However, if you do not have the time, or the inclination to do it yourself, we can help.

As can many others.

Social Media Management Newcastle – Think

If you are based in Newcastle and looking for a Social Media Management Company, please think about the following, for instance.

Many people are offering this service, but will they really benefit your business? Do they know what they are doing? Are they using third-party software to post to your accounts? Where are they getting their content? Are the images they are using copyright free?

Social Media Research

Social Media Management Newcastle, Research

Research the Social media management company you are thinking of using,  above all check them out!

  • Look at their Facebook Page
  • Research their Twitter Profile
  • How often are they posting?
  • What is the engagement like on their own company posts?
  • Do they have recommendations on their website or LinkedIn profile?

North East Social Media provide social media management services not just to Newcastle based companies.

We work with client’s all over the North East and beyond. We currently deliver social media management for:-

  • An accountant in Reading
  • A luxury hotel in Durham
  • HR Consultants in Stanley
  • Commercial Cleaning companies covering the whole of the North East
  • Online Counsellors
  • Solicitors in Ponteland
  • Recruitment consultants in Berkshire
  • Oil and Gas consultants in Oxfordshire.

In the past we have managed accounts for client’s further afield including Greece and Paris.

My best advice to you will be to work with your Social Media management team. Furthermore, don’t just leave it to them because they don’t know what you are up to today! If you provide them with details of what you are up to, they can make the content more relevant.

Similarly, provide your social media management with images.

People LOVE images, especially if they are of you and your team.  You have 1.3 seconds to capture someone’s attention on social media. Original images will always work best.

Make sure your social media management company can produce reports for you too.

Above all, be willing to invest in advertising too. Let your social media management company run the campaigns for you.

For more information please do have a look at our packages page.

Categories
Facebook

How do I get likes on my Facebook Page

How do I get likes on my Facebook Page

The question How do I get likes on my Facebook Page is one that I am asked often.

It’s important to let people know you are there! Creating a beautiful business page is one thing, but once it’s there you have to go out and get people to “like” you.

How do I get likes on my Facebook Page – Invitations

The first thing you can do is invite any people you are personal friends with on Facebook to like your page but be aware. My advice here would be, only invite the people who would actually be interested in your business posts.

There is no point getting people to like your page just for the numbers.

You need likes from people who are really going to be interested in what you do, what you post about. People who will get value from your updates and ultimately people who are likely to buy your product or service.

How do I get likes on my Facebook Page – Marketing Materials

Make sure you include your Facebook Business Page address on ALL of your marketing literature, on your

  • flyers
  • business cards
  •  pop up banners

How do I get likes on my Facebook Page – Email Signature

How do I get likes on my Facebook Page, Email Signature

Include a link to your Facebook Business Page at the bottom of your email, in your signature pane.

When I click to create an email, the picture here on the right is what displays, it is preset for every email I send out.

The large logo links through to my website, the underlined text links to my personal LinkedIn Profile and the Social Media Icons below that link to my relevant Social Media platforms.

Email your contacts

Send an email and TELL people you are on Social Media and ask people to connect with you.

Other Suggestions

If you send out products, include a postcard, or business card, with your Facebook Business Page details on it.

Tweet links to your Facebook Business Page

Create and Advert on Facebook for Page Likes, but really nail down your target audience.

Post interesting posts on Facebook, posts that will encourage interaction. As people do start to like your Facebook status updates, their friends will see it, in their newsfeeds.

Facebook Like Button on your Website

Make sure you have the relevant like us on Facebook button on your website.

As people start to like your posts, click on those who have, and if they have not liked your page already, invite them to do so.


Invite people who have liked your posts to like your page

Here’s a very quick 60 second video to show you how to do this.

https://www.facebook.com/watch/?ref=external&v=1203166759713727

I do hope you find these tips useful.

If you have any questions, please ask away – I am more than happy to help where I can. Make sure you connect with me on Facebook too

Important Update – 1st March 2021

Please be aware that Facebook have annouced, some time ago now, that they are in the process of getting rids of likes on your Facebook page. These will be replaced with “follows”. If you check, you will probably find that you already have more followers than you do likes.

Categories
Facebook LinkedIn Twitter

Social Media Strategy

Social Media Strategy

Do you have a Social Media Strategy or do you sit there everyday, looking at your screen, wondering about what to post today?

I’m delivering a Social Media Content and Strategy course tomorrow in North Shields for The Business Factory and so was just thinking about the content and thought, hey ho I’ll write a blog!

So here are a few steps that I think are absolutely essential when it comes to Social Media.  You know what they say – or at least what Alan Lakein says:- “Failing to plan is planning to fail.” … and oh is he right!

Social Media Strategy – Your Audience

Social Media Strategy, Target Audience

The first thing you need to think about is your target audience.

  • Who are they?
  • Where are they? And most importantly of all …..
  • What are they interested in?

It’s no good saying “My audience is everyone” or “Any woman of any age would buy my product” etc.

The more precise you are about your audience the easier it is going to be for you to connect with them – and engage with them. Think about your buying persona. Build a picture, a story, around that person. What does their day look like?  When are they most likely to want to see your posts?

Social Media Strategy – Platforms

Work out which Social Media platforms you are going to use based on where your target audience is rather than which ones you like using best.

And then, when you have decided which platforms, start to think about what is your purpose is for using that particular platform.

Social Media Strategy – Content

So, what are you going to talk about online? The last thing you want to do is post the same content on each platform.

For example it may be that you decide:-

Facebook will be your platform for engagement with your target audience

Twitter you are going to use to raise your profile, raise your social score and drive traffic to your website.

Instagram may be where you show people what’s happening behind the scenes in your business, maybe it’s a place for you to give people an insight in to you, the person behind the business.

LinkedIn is where you will show people how experienced you are in your field, by sharing relevant news and industry updates.

Create a Plan

If you clearly define which platforms you are going to use and what content you are going to share on each, then bring in to the  computation how often you are going to post on each of them, you are ready to create your plan. Your Social Media Strategy.

Here at North East Social Media that is EXACTLY what we doing, working from a Google Spreadsheet. We mark off each client as we post their content for them. This way we know who has posted for who and where.

  • No duplication of work
  • Double posting is no longer a thing!
  • Sitting for hours thinking about what to write – simply doesn’t happen.

Measure what you do

It is so important to keep a track of what you are doing. Use your insights to create reports. Measure your results so you know that your improvements are working! That having a Social Media Strategy is making a difference.

I promise you, if you put this thought in to it in the first instance, your social media marketing will flow.  You will save hours of times to be able to work on your business, rather than your marketing.

Please do let me know how you get on! If you are stuck I do offer 121 training either in person or via Zoom and would be happy to help.

I also have a Facebook Group you may find useful. I often posts tips on what to talk about on certain days.  Have a look. See if it’s the type of help you need. A gentle prompt.

If you’re looking for more than a gentle prompt, and ongoing training, check out our membership group. The Social Media Angels.

Categories
Facebook LinkedIn Twitter

Live Video

Live Video

Are you using Live Video or any form of video in your social media marketing yet?

For the past 2 years I’ve been trying to encourage people to use video in a social media marketing. To bring video in to their marketing strategies.

When you’re posting on social media you’ve got a whole 1.3 seconds to capture somebody’s attention. Then they move on to the next post. 

Therefore it stands to reason the if you are using something that is going to catch somebody’s eye you have more chance of engagement and interaction and reach on that post.

Live Video Outperforms

https://www.facebook.com/watch/live/?v=2131551680227762
Video by far outperforms all other types of post on social media particularly on Facebook LinkedIn and now Twitter.

The most effective post On Facebook is live stream video. Facebook will go out of their way to tell people that you are currently live on Facebook and encourage them to come and watch you, and then when you finished your live stream you publish it to your business page.

Basically you’re getting double whammy with a  Facebook live as first of all the Live is a priority post and then the second best post being uploaded MP4 video . So from your one Live you’re getting the maximum exposure possible as after you have streamed live you can add that video to your page.

Video and Stories

The other thing you need to look at is this the use of stories. Stories are growing in popularity on both Facebook and Instagram. Stories only stay within your story for 24 hours so is there is a need for you to update it could be your story, on a regular basis think of ways that you can bring that into your marketing strategy.

When you’re posting on your story and when you’re using video you need to think mobile. In fact everything you do online now you have to think mobile first. (The video I have embedded above is portrait as I used my desktop computer, but if you are using a mobile keep it vertical).

Live Video, Facebook Live Video, Vertical

How is somebody going to view what you are doing on their mobile device? People prefer to keep their mobile in a vertical position and therefore you need to think about vertical video. It has recently been mentioned the Instagram is going to support landscape video but people are getting more and more in to the habit of looking at their streams vertically.

https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fnortheastsocialmedia%2Fvideos%2F10150221628543104%2F&show_text=1&width=560I am often asked how long should the video be? To this there is no perfect answer. What we do know is that if you’re creating a video for advertising purposes you need to keep that video to under 15 seconds.

As for other video’s  it depends what you doing. If you’re giving people a demonstration on one of your products for example, or if you’re an artist and you’re creating something in front of people, your audience will watch for as along as the video keeps their attention and interests them. But do remember we live in a World where people like to do things and complete things very quickly!

What you must consider is adding subtitles to your video. It’s been found that when people are watching video on their news feed they are watching it with sound off (incidentally when I listening to it in a story they have sound on). Make sure you familiarise yourself with the publishing tools available to you within your Facebook page, so after you publish your video you can go in and add subtitles.

Live Video, Facebook Live, Subtitles

Have you tried the auto subtitles yet?  They may need a little editing but on the whole it pretty much gets the jest of what you are saying – and is so much better now than it was a few years ago.

Have a think about how you are going to continue to bring, or start to use, video in your marketing.

If you’re not using it you are missing out. You don’t have to create beautifully crafted professional looking videos . At the end of the day the reason people like to watch live video is that it’s raw. Live Video shows a true representation of the person behind the business.

So go on have a go. Don’t be shy! I promise you the more you try it = the more you get used to it = the more confident you will be.

Let me know how you get on! Please feel free to join my Group on Facebook

Categories
Facebook

Accredited Enterprise Nation Facebook Trainer

Accredited Enterprise Nation Facebook Trainer

How excited do you think I was when I was asked to be an accredited Enterprise Nation and Facebook Trainer.

Before Christmas Enterprise Nation contacted me. They asked if I would like to work with them and Facebook on their #SheMeansBusiness Campaign.

I had an interview and was then put on a short-list. This was sent through to Facebook, for them to decide who they would like to work with on this campaign.

Facebook Trainer Newcastle

Well I was over the moon when the email arrived. I had been chosen as the Accredited Enterprise Nation and Facebook Trainer for Newcastle Upon Tyne.

I will be going out to Dublin for training in the very near future, but in the meantime I am launching the first event on International Women’s Day.

Accredited Enterprise Nation Facebook Trainer

This meet-up is part of the Facebook She Means Business campaign. Enterprise Nation is running a series of nationwide female founder meet-ups to inspire creativity, empower confidence and educate on how to best utilise Facebook and Instagram to grow your business.”

Accredited Facebook Trainer Events

Here are the details of our Newcastle International Womens Day meet up.

“Female founder meet-up, in celebration of International Women’s Day!

Join small business community Enterprise Nation and Amanda Dixon, founder of North East Social Media for a fun and friendly networking meet-up, as part of the Facebook She Means Business campaign.

Furthermore, bring your social media questions and business cards. Come away hearing other start-up stories from other relatable ladies in business. Make valuable contacts and find a potential collaboration opportunity.”

https://www.facebook.com/northeastsocialmedia/posts/1766192346744496

In addition, if you would be like to be kept up to date with our workshops please sign up on our workshops page 

Questions about the event?  Please feel free to email me amanda@northeastsocialmedia.co.uk or you could join my Facebook Group for answers to any social media issues.