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Social Listening

Social Listening – North East Social Media Training

What is Social Listening?  Social listening is something you may have heard about.  It’s all good and well concentrating on what your next Facebook post will be. Planning which tweets you are going to send out today. Both of these will help to raise your brand awareness and profile.

But have you thought about using Social Media and taking the time to listen to what’s being said about you.

Social Listening – Monitoring

social monitoring, north east social media training

You can check your notifications on:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn

to see if you have been tagged in any posts.

That is the whole point of the @ key.  It is a function key to “name” someone on social media.  You can also use those search bars to see if anyone, who may not have tagged you, is talking about you.

Google Alerts for Social Listening

Set up Google Alerts for yourself and your Company name.  Use keywords surrounding your industry.

When creating your Google Alert you can decide the frequency, that is how often you want to be alerted by editing your alert.

This way, if you are ever mentioned in a:

  • news article
  • a blog
  • anywhere else on the Internet

You would receive an email linking you to that article thus not missing important information.

Further Listening

Find people who are already established and well known in your Industry.  Not only will this ensure that you are keeping up with Industry news and changes, it will also give ideas for content.

LIST your top influences – and make sure you check them regularly.

LIST your main industry keywords too and keep an eye on conversations around them too.

By Social Listening you can really learn what’s happeing around you and ensure you are keeping up to date with what is being said about you.

If you would like information about our Social Media Training Workshops in the North East please sign up on our Workshops Page

Please make sure you have joined my group on Facebook for further tips and updates.

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News

National Awareness Days August 2017

National Awareness Days, August 2017, 145 days until Christmas

Well goodbye July, hello August!  Can you believe it’s the 1st August already – and you know what that means it’s just

145 days until Christmas

I know you really wanted to know that!

National Awareness Days August 2017

It’s that time of the month to let you know about some of the National Awareness Days August 2017 – great content for you to schedule in advance for your social media posts. Many of these are likely to become trending topics on Twitter.

#worldbreastfeedingweek

To start with, today, 1st August 2017 is the start of #worldbreastfeedingweek  You may have seen it mentioned on the news this morning. It’s amazing how few mothers in the UK do breast feed now and I believe this campaign is to encourage more to do so.  If you want to get involved in the conversation make sure you use the hashtag.

Tomorrow, 2nd August, is “Playday” which occurs every year on the 1st Wednesday in August.  This campaign has been created to celebrate the importance of Play in children’s lives – and by playing I guess they don’t mean sitting infront of a computer screen or an iPad. #PlayDay

There are a few #internationalfriendshipday ‘s online, but some countries do celebrate this on the first Sunday in August – Sunday 6th August.  Tag your friends and tell them why they are so important to you.

Here’s one that you can use boundless images and gifs for – #InternationalCatDay on the 8th August. That should be a fun one, especially if you have any mad cat lady friends (like I have).

August 12th is International Youth Day #InternationalYouthDay – this was first set up in the year 2000 by the United Nations. There’s a new theme each year and the idea is to help draw attention to different youth issues in the World.

Definitely one for the photographers – August 19th, is not only my babies birthday (eek he’s going to be 18), but it is also going to be #WorldPhotoDay  Celebrate by sharing some of your favourite photo’s

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Twitter

National and Awareness Days in July 2017

Hello there.  Can you believe how awful the weather turned at the back end of June – we’ve gone from one extreme to another haven’t we #BritishSummer has been flitted about Twitter quite a bit that’s for sure.  So once againI thought I would do a quick post about National and Awareness Days in July 2017 – I’m continually asked for advice on content and using these days, which will more than likely trend on Twitter, is definitely a good idea.

National and Awareness Days in July 2017

So here we go a selection of National and Awareness Days in July 2017 for you to use in your posts.

1st July is #InternationalReggaeDay  You can link to this website – www.visitjamaica.com for content for your tweets.  There are over 30 free stock images on Pixabay.com that represent Reggae and I am sure if you take a look at animated gif’s you’ll find plenty to amuse there too.  You could Google some facts about Bob Marley and tweet them too, using the hashtag #InternationalReggaeDay

3rd July brings the start of #SarcomaAwarenessWeek  You’ll find some information, explaining all about Saarcoma, on this excellent website www.sarcoma.org.uk  These awareness days are excellent, helping people to understand conditions and show them where they might find help and information.

4th July – well I think there will be one main topic trending on this day #IndependenceDay but there could well be more than one trending hashtag on the subject #HappyIndependenceDay #Happy4thJuly #IndependenceDayUSA etc

Awareness and National Days July 2017, Don't step on a bee day

You’ll love this one.  10th of July we’ll be celebrating #DontStepOnABeeDay  Why? To raise profiles and support bee keepers and also to ask that you get involved in the Great British Bee Count – yes I said Bee Count, not Bake Off!  Have a look here 

Friends of the Earth have even got a downloadable PDF to show you how to build a Bee Hotel – oh yes, a bee hotel.  Why not build it, photograph it, upload it to Twitter and use the hashtag #DontStepOnABeeDay

Build A Bee Hotel

Click on this link for some Honey Bee Facts you could use for your tweets.

11th July is #WorldPopulationDay  15th July will be World Youth Skills Day #SkillsForAll  and this year, for all you fishery people, National Fishing Month starts on the 22nd July until the 29th August – don’t forget to use the hashtag #NationalFishingMonth to show us what you’ve caught.

22nd July is National Marine Week #NationalMarineWeek  24th July is #SamaritansAwarenessDay 

National and Awareness Days July 2017, National Tequila Day

You can then expect it to get a bit messy as going to be #NationalTequilaDay on the 24th July – a whole day to celebrate Tequila.  It is at this point that I must reiterate the fact that you should NEVER drink and Tweet!

Do you know that in Mexico Tequila is drunk neat with no added lime or salt

Do you know that Tequila is made from the Agave plant which is actually in the lily family and is not a cactus

Did you know that worms are prohibited in Tequila bottles but may be present in Mezcal

The 29th July is the NSPCC Messathon day – wwwww.nspcc.org.uk/what-you-can-do/events/messathon/

And finally, the 30th July is #WorldFriendshipDay – what a fab day to end with!  Make sure you shout out to your friends on this day – all day

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Twitter

National Days In June 2017

National Days in June 2017

I’ve created this post today to give you the heads up about National Days in June 2017 that are likely to trend, particularly on Twitter.

Social Media Content

When looking for Social Media Content I quite often head over to Twitter to see what is trending, when I am looking for content for my daily Social Media posts. This morning, Tuesday 6th June, #TuesdayMotivation is trending – and I imagine by later on this morning that will be alongside #TuesdayThoughts

Why use Hashtags?

National Days in June 2017, hashtags

The reason you should be using relevant hashtags and getting involved in “trending” topics is quite simply for reach!

By adding a hashtag to a post, you are reaching out, not only to your followers but also to people who may be outside your circle, who are interested in that particular topic.

trending conversation is the “most talked about” conversation happening online AT THAT MOMENT.  People follow conversations by hashtags and it is a great way to raise your profile.

Content for June 2017 – National Days and Hashtags

So here goes – a few of my favourites for June.

Thursday 8th June, 2017  –  National Best Friends Day #BestFriendsDay  Go on, post a picture of you and your Best Friend and show them some appreciation.

World Oceans Day, National Days June 2017

It’s also World Oceans Day and you can use the hashtag #WorldOceansDay  Not sure what to post?

Why not Google “Facts about Oceans”

Did you know that the largest ocean on Earth is the Pacific Ocean and it covers a whopping 30% of the Earth’s surface #WorldOceansDay

Wednesday 14th June, 2017 – National Flag Day use the hashtag #FlagDay  It’s also World Blood Donor Day #Giveblood

Sunday 18th June, 2017 – One we can’t forget #FathersDay

Wednesday 21st June, 2017 – this is the first day of Summer and also #InternationalYogDay #NationalSelfieDay and #WorldMusicDay – take your pick!

Take your dog to work day, National Days June 2017

Friday 23rd June, 2017 – now this one is my favourite I’m not sure how feasible this is going to be for me, but I will be looking in to the logistics, its #TakeYourDogToWorkDay  I’m sure Thor would love it

Tuesday 27th June, 2017  #NationalSunglassesDay

Thursday 29th June, 2017  – Use #HandShakeDay to post about National Handshake Day

Friday 30th June, 2017  #SMDay for Social Media Day

Have fun with your posts and feel free to tag me in them if you’d like a re-tweet.

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Clients

Social Media Training North Tyneside – No Phone Zone

Social Media Training North Tyneside – No Phone Zone

North Tyneside Social Media Training, No Phone, Zone

Social Media Training North Tyneside. I get to meet some fabulous people with amazing businesses in my role as North Tyneside Council’s Social Media Specialist for The Business Factory in North Shields so I thought it was about time I started telling you about them!

For example, last Friday I had the pleasure of training Dr. Martin Lee and his wife Jen. Dr. Lee is a consultant  rheumatologist working in Newcastle and he has recently set up his own company www.nophonezone.co.uk and with good reason!  Dr. Lee created the concept of no phone zone based upon his reflections that smartphone overuse (particularly at bedtime & during the night) appears to be having negative effects on his patient’s physical and psychological health – and from a parental point of view I cannot argue!

No Phone Zone, North Tyneside

Dr Martin Lee, Theresa May, nras healthcare champion award

Dr. Lee is a fantastic blogger and has released some fabulous articles on his website such as “are smartphones bad for students”  and “do you know what apps are on your child’s smartphone?” take a look – if your child has yellow on their phone you will want to remove it!

He has also recently been featured in the News Guardian  and has had an article published in The New Scientist  Dr Lee has also recently received an NRAS Healthcare Champion Award presented to him by Prime Minister, Theresa May and Ailsa Bosworth MBE.

What is No Phone Zone?

No Phone Zone is a drawstring bag, a high quality canvas drawstring bag.  The idea is that you purchase these bags and leave them hanging, for example, in your kitchen and you encourage your family to all place their phones in to the bag before meal time.  Imagine the interaction!

Also, if you bought these bags for your children, you could get them to leave them hanging outside their bedrooms.  You will find an improvement in their sleep patterns, in their overall behaviour.

Did you see the article in The Times at the beginning of February?  “Smartphones blamed for the rise in child road deaths” We need to stop youngsters from becoming ‘smombies’

No Phone Zone – Canvas Bag

So here’s where you can get these fab No Phone Zone Canvas Bag’s www.nophonezone.co.uk/shop/

Please also connect with No Phone Zone on Twitter   –  @yournophonezone  and on Facebook – www.facebook.com/yournophonezone

Drop them a tweet and give this fab new company some #TwitterSupport  or pop by on Facebook and say hi. Remember they are new to Social Media so really could do with your help and interaction.  It’s always fantastic to help new local Start Ups here in North Shields 

Keep up to date with our workshops and events here on our website.