Are you missing a trick on Facebook? Do you find yourself searching for the competition to see how well they are performing each month or sporadically? Are you aware that you can “watch” your competitors on Facebook? It’s a fabulous feature and an easy way to quickly compare how well your page is doing in comparison to theirs.
To access this “Page Watch Feature” go to insights and to the overview page.
Scroll down the Overview page and under your 5 most recent posts section you will see “pages to watch”
Click on the Add Pages button and type in the details of the pages you would like to watch. You can watch up to 6.
You can see the comparison on page likes from the last 7 days. Amount of times you have posted compared to them and the amount of engagement you have had compared to them on your posts.
Use this. Learn from this. Create your social media strategy for the following week from this. See how you can improve your Facebook marketing. Don’t copy your competitors, be better. This facility may just spur you in to action. Now I don’t ever expect to overtake Social Media Examiner on likes or Engagement, however percentage wise, I’m not too far behind them on improvement. So what do I need to learn from this report today? I need to create more posts and ensure that these posts are engaging.
Do let me know if this has helped you in any way, and let me know how you get on.
Amanda Dixon is an Award Winning Social Media Consultant and has been working with North East businesses for over 7 years, She has trained over 2000 businesses in the use of Social Media for business, through 121 training sessions, hands-on workshops, bespoke in-house training and seminars. For 6 years Amanda ran a Social Media Management Agency and in 2016 changed direction and launched North East Social Media Ltd to concentrate on the education side of Social Media. Teaching North East Businesses how to use Social Media with the maximum effect North East Social Media Ltd believe that Social Media is far more effective when created and managed in-house, that way the posts are more current, images more creative, more fun and spontaneous.