Today is Thursday 28th July and as usual the hashtag #ThursdayThoughts is trending on Twitter. There are some great, thought provoking, tweets mentioning #ThursdayThoughts, there are some funny ones and others that are completely inappropriate.
So firstly for those who are unsure of of what I mean by something trending on Twitter let me explain.
A trending topic is the most talked about conversation that is happening, right now, on a particular platform – and today I’m looking at Twitter. You can find the trending topics here on the left hand side of your Twitter newsfeed.
You can see from today’s trend in the UK, the main conversation being talked about, at the moment, right now is #ThursdayThoughts followed by tweets about #IAmAFeminist followed by tweets about #BeatrixPotter (who would be 150 years old today!).
You can change the settings on your trends to have them exactly how you want them. You may like to look at what the whole of the UK are talking about, you may prefer to change it to Newcastle trends, or you could try tailored trends which Twitter will base upon your location and the people you follow.
Taking part in the trending topic of conversation, is a great way of raising your profile and improving your reach.
Just by using a hashtag, your potential reach increases. Think about it.
When you tweet your potential reach will be the people who happen to be online, at that time, and who follow you. Thereafter, if those people interact with you, Re-tweet your tweet, that will increase your reach further to the people who follow them, who are online when that tweet is re-tweeted.
By adding a hashtag to that tweet, you are also increasing your reach to, not only those mentioned above, but also to anyone who happens to be following that subject.
If you decide to take part in the trending conversation, please make sure your tweet is appropriate, that it really is to do with the subject that is being talked about, appropriate to the hashtag being used.
This is an example of a good #ThursdayThoughts tweet. It’s a “thought of the day” type quote and quite appropriate (with an image too which will help to attract people’s attention.
— Kerry Quigley (@Glister_Online) July 28, 2016
Here’s one with a bit of humour
— Wix.com (@Wix) July 28, 2016
Now, as you can imagine, I don’t want to post an example of a bad one, as I don’t want to upset anyone, but I’ll give you some pointers of what I mean. I’ve just seen one tweet which says something along the lines of “Just so many days to go until our event, book your tickets now – #ThursdayThoughts” and another one reads “Check out our special offers today #ThursdayThoughts” – Neither of these have got anything to do with #ThursdayThoughts and people will start to build negative feelings towards them as this is, in essence, looked upon as a form of spamming.
If people put a little thought in to their #ThursdayThoughts they could come up with some excellent ideas – love how this Pizza company have used it.
— Ledo Pizza (@LedoPizza) July 21, 2016
Have a think about it and see how you can best fit #ThursdayThoughts in to a tweet.
So to summarise, do, absolutely use hashtags on Twitter, but do make sure they are appropriate. Get involved in the trending topics, but only if your tweet is truly appropriate.
Oh and one final thing to mention …… the networking hours on Twitter. You are only meant to use the hashtags used for networking hours on Twitter, for example #Gatesheadhour and #NorthEastHour when the networking hour is actually taking place – not in every single tweet you send out. As a North East Business you may want to use the hashtag #NEFollowers, which can be used at any time, and is used to connect North East businesses and people.
Amanda Dixon is an Award Winning Social Media Consultant and has been working with North East businesses for over 7 years, She has trained over 2000 businesses in the use of Social Media for business, through 121 training sessions, hands-on workshops, bespoke in-house training and seminars. For 6 years Amanda ran a Social Media Management Agency and in 2016 changed direction and launched North East Social Media Ltd to concentrate on the education side of Social Media. Teaching North East Businesses how to use Social Media with the maximum effect North East Social Media Ltd believe that Social Media is far more effective when created and managed in-house, that way the posts are more current, images more creative, more fun and spontaneous.