Should I be using hashtags on Facebook?
This is a question I am often asked. Are they functional? What is their purpose? Do they really work?
They were first introduced on Facebook in June 2013 when they annouced
Starting today, hashtags will be clickable on Facebook. Similar to other services like Instagram, Twitter, Tumblr, or Pinterest, hashtags on Facebook allow you to add context to a post or indicate that it is part of a larger discussion.Greg Lindley
But the use of them really didn’t take off. There was a further update in March 2016 when Facebook stated …
Hashtags turn topics and phrases into clickable links in posts on your profile or Page. When people click a hashtag or search for a hashtag, they’ll see a results that contain the hashtag so they can learn more about topics that interest them.Facebook
And they offered suggestions on how hashtags should be created and used. Still not many, in the large scheme of things, used them.
Some people started to feed their Instagram posts to Facebook with 30 hashtags in, but it didn’t and still doesn’t look right. However you are going to see yet another push from Facebook on hashtag use because ….
You are going to start seeing prompts on your posts – and guess what by using hashtags you are going to start seeing an increase in your reach.
You are simply going to increase the potential reach of your post, raise your audience, reach a new audience. Why wouldn’t you want that?
Using a hashtag groups a conversation together. So you can imagine Facebook’s next step right? They will start to encourage users to follow hashtags – don’t miss out!
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Amanda Dixon is an Award Winning Social Media Consultant and has been working with North East businesses for over 7 years, She has trained over 2000 businesses in the use of Social Media for business, through 121 training sessions, hands-on workshops, bespoke in-house training and seminars. For 6 years Amanda ran a Social Media Management Agency and in 2016 changed direction and launched North East Social Media Ltd to concentrate on the education side of Social Media. Teaching North East Businesses how to use Social Media with the maximum effect North East Social Media Ltd believe that Social Media is far more effective when created and managed in-house, that way the posts are more current, images more creative, more fun and spontaneous.