Social Media Strategy
Do you have a Social Media Strategy or do you sit there everyday, looking at your screen, wondering about what to post today?
I’m delivering a Social Media Content and Strategy course tomorrow in North Shields for The Business Factory and so was just thinking about the content and thought, hey ho I’ll write a blog!
So here are a few steps that I think are absolutely essential when it comes to Social Media. You know what they say – or at least what Alan Lakein says:- “Failing to plan is planning to fail.” … and oh is he right!
Social Media Strategy – Your Audience
The first thing you need to think about is your target audience.
- Who are they?
- Where are they? And most importantly of all …..
- What are they interested in?
It’s no good saying “My audience is everyone” or “Any woman of any age would buy my product” etc.
The more precise you are about your audience the easier it is going to be for you to connect with them – and engage with them. Think about your buying persona. Build a picture, a story, around that person. What does their day look like? When are they most likely to want to see your posts?
Social Media Strategy – Platforms
Work out which Social Media platforms you are going to use based on where your target audience is rather than which ones you like using best.
And then, when you have decided which platforms, start to think about what is your purpose is for using that particular platform.
Social Media Strategy – Content
So, what are you going to talk about online? The last thing you want to do is post the same content on each platform.
For example it may be that you decide:-
Facebook will be your platform for engagement with your target audience
Twitter you are going to use to raise your profile, raise your social score and drive traffic to your website.
Instagram may be where you show people what’s happening behind the scenes in your business, maybe it’s a place for you to give people an insight in to you, the person behind the business.
LinkedIn is where you will show people how experienced you are in your field, by sharing relevant news and industry updates.
Create a Plan
If you clearly define which platforms you are going to use and what content you are going to share on each, then bring in to the computation how often you are going to post on each of them, you are ready to create your plan. Your Social Media Strategy.
Here at North East Social Media that is EXACTLY what we doing, working from a Google Spreadsheet. We mark off each client as we post their content for them. This way we know who has posted for who and where.
- No duplication of work
- Double posting is no longer a thing!
- Sitting for hours thinking about what to write – simply doesn’t happen.
Measure what you do
It is so important to keep a track of what you are doing. Use your insights to create reports. Measure your results so you know that your improvements are working! That having a Social Media Strategy is making a difference.
I promise you, if you put this thought in to it in the first instance, your social media marketing will flow. You will save hours of times to be able to work on your business, rather than your marketing.
Please do let me know how you get on! If you are stuck I do offer 121 training either in person or via Zoom and would be happy to help.
I also have a Facebook Group you may find useful. I often posts tips on what to talk about on certain days. Have a look. See if it’s the type of help you need. A gentle prompt.
If you’re looking for more than a gentle prompt, and ongoing training, check out our membership group. The Social Media Angels.